Kef Tan
- Creative Director -
"I have come a long way since. Many opportunities abound during the growing economies, but I had chosen to pursue my biggest passion and longest dream, that is, to become an top Interior Designer." . 1) SHARING A LITTLE BIT OF KEF’S BACKGROUND ON HIS EXPERIENCE AND EDUCATION. Being born in the 1970s allowed me to grow up during a retrospective era where the lifestyle of the period gave me the details I wanted in life. I wasn’t born to be a designer, neither was I brought up as one. During my secondary & tertiary education days, I wasn’t the bright one in school. In fact, I was often the one with the crazy ideas and I was kind of impressed with my own hands-on projects. Basically, many 70s kids enrolled in the IT or Business diplomas and oddly enough, I took up the IT Design Media course. During the 90s, I.T. was like a little bubble waiting to burst, which got me to think if I should continue in the industry. Frankly, I hated school and knew I was never cut out for an deskbound office career. When my National Service ended, I joined a high profile hair styling salon which catapulted me to London where my life changed after joining Vidasasson and Toni & Guy Academy. I stayed in the fashion industry for 14 years and it got me thinking again, that in order to make my life more interesting, I should step into interior design field and enrol myself into NAFA. The rest is history. A leap of faith into this industry and 10 years had passed. I am 44 years old now and have worked on 100 odd houses, in Singapore and overseas. I have won multiple interior design awards and I am the owner of d’Phenomenal. 2) WHAT INSPIRE YOU FOR BIGGER IDEAS. ( CONCEPTS AND DESIGNS ) Basically, I travel quite a fair bit and I was also trained in carpentry in Japan for a short period of time. I have also stayed in many fancy concept hotels and Airbnb before. These experiences helped me a lot in conceptualising what I wanted to do for my future design. I always believe in being hands-on and travelling to broaden my ideas and mind. Please don’t ask me what my signature concept is. I studied enough concepts to build a house rather than copying from some used ideas. There is no such thing as a signature concept these days. As a designer, we should be well trained in all fields. All designers should be able to draw out basic 3D sketch to provide a clearer presentation and vision for the clients rather than grabbing it off Google or Pinterest, which later on may cause some misunderstanding. Those were the days where so called “Designers” can brush off using verbal agreement or air drawn concept. Our company's practice is more towards the architectural way of detailing. I believe in creating a holistic and architectural interiors that marries both form and function. Creating an experience with functionality, workmanship and value. My core value is built upon my personal drive that makes a difference in the interior design industry. To be continued.
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1) Sharing a little bit of KEF’s background on his experience and education.

Born during the era of the 70s gave me the privilege of living once in the retrospective age which lifestyle gave me the details I wanted in life. I wasn’t born to be a designer neither brought up as one. During my secondary & tertiary education days, I wasn’t the bright one in school neither… I was the only one with the crazy ideas and I do agree that I am kinda impressed myself during hands on projects. Basically, cut it short, all 70s kids enter I.T. trade or business trade diploma and weirdly, I am in the I.T. design media trade.

I.T. is like a little bubble waiting to burst during the 90s which sets me back thinking should I continue. Frankly I hated school and I knew I am never a cut for office desked career. That year after my N.S. , I joined a high profile hair styling salon which catapult me to London where my life changes after joining Vidasasson and Toni & Guy academy. Fast forward… 14 yrs professional in the fashion industry sets me thinking that in order to make life way more interesting, I will enrol myself into interior design field.

NAFA … the rest is history. A leap of faith in this industry, 10 years had passed… and yes, I am 44 yr old. 100 odd houses under my belt, in Singapore and overseas. Multiple interior winning awards tagged onto my sleeves and a wonderful owner of d’Phenomenal.

2) What inspire you for a bigger ideas. ( Concepts and designs )

Basically I travel quite a fair bit and I was also trained in carpentry in japan for a short period of time. I stayed in many fancy concept hotels and Airbnb. That helps me a lot on conceptualised on what I wanted to do for my future design. I always believed on hands on and travelling to broaden my ideas and mind. So don’t ask me what is my signature concept, I studied the concept way enough to build them a house rather than we copied from some other used ideas. There is no such thing as a signature these days, as a designer, we should be well trained in all fields.

All designers should be able to draw out the basic sketch on 3D during presentation for a clearer vision for clients rather than grabbing it off google or Pinterest which later on may causes misunderstanding. Those were the days where so call “Designers” can brush off using verbal agreement or air drawn concept. Our company practise is more towards architectural way towards detailing. I believe in creating a holistic, architectural interiors that married both form and function. Creating an experience with functionality, workmanship, and value. My core value is built upon my personal drive that makes a difference in the interior design industry.

To be continue…

 

 


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